Milan, 1978. Patricia Reggiani, a girl from a poor family, meets Maurizio Gucci, the indecisive heir to a famous fashion house, at a party. Despite the disapproval of his father Rodolfo and excommunication from financing, the young people marry. But Maurizio's uncle, the second owner of the Aldo Gucci empire, wants to improve family relations, and Patricia, using the advice and instigation of a TV fortune-teller, decides to make the most of the situation.